The ‘Can I Have Fries With That’ Catchphrase Is Now Digital
For Large Franchises or Businesses with Multiple Store Locations
The most proven way to generate extra revenue into a business is through up-selling. Mc-Donalds very famous catchphrase ‘Can I have fries with that’ stood alone as one of the best up-selling techniques to ever withstand the face of time.
So how do you up-sell when your customers are ordering directly from an interactive kiosk? It’s quite easy actually.
The interactive kiosk uses a powerful CPU system so that businesses can run apps, custom software and websites directly through the display. By dropping up-sell triggers throughout your sales process the kiosks are queued, waiting for particular customer interactions to take place before offering a deal of greater value.
Let’s take Mc-Donalds for example.
When a customer selects a single menu item, let’s say a cheeseburger, the kiosk will then logically prompt the customer with ‘Do you want to make it a meal?‘
If the customer selects yes, he or she will then need to select their meal size. If a medium meal size is selected the kiosk has then been queued to ask the customer ‘Make it a large for an extra dollar‘.
With this prompt on the screen, the kiosk is then programmed to display both meals side by side, so that the extra value provided by the large meal can be instantly seen, making in an easy choice for the customer to upsize.
As you can see, two seamless up-sell techniques took place directly from the kiosk alone and it doesn’t just stop there. You can offer customers coupons, exclusive offers and alternative products in order to boost the value of a sale.
By having a well thought out sales process, combined with multiple up-sell and cross-selling triggers your kiosk can deliver you customers that are worth double or triple their original value.